One Page Strategic Vision

1. Core Purpose & Values

Core Purpose

Core Values

Overall Owner

2. 2024 Revenue Goal

Monthly Revenue ($)

Quarterly Revenue ($)

Yearly Revenue ($)

3. 2024 Profit Goal

Monthly Profit ($)

Quarterly Profit ($)

Yearly Profit ($)

4. 10-Year Sky's the Limit Goal

Vision Statement

Description

5. 3-Year Goal

Goal Summary

Description

6. 1-Year Goals

Goal 1

Goal 2

Goal 3

7. 90-Day Goals

Goal 1

Goal 2

Goal 3

8. Quarterly Planning

Quarterly Theme

Quarterly Team Reward

Critical # Description

9. Monthly Goals

Goal 1

Goal 2

Goal 3

10. Branding & Differentiation

Differentiating Activities

X-Factor

11. Strategic Context

Trends

Strengths

Weaknesses

12. Ideal Client Profile

Who & Where

Description of Ideal Client

13. Problem We Solve & Product/Service

Problem Description

Offer / Service Description

14. Brand Promise

What Clients Get

Brand Promise KPIs

15. One-Phrase Strategy

Strategy Statement

16. Economic Engine

Profit per X